摘要
About the Role
Major accountabilities:
• Understands customer needs and translates them into effective strategic and tactical marketing plans
• Prepares market and Novartis for new product launches ensuring a close collaboration with Market Access RA and Medical
• Develops innovative marketing activities and promotional mix to meet brand objectives and customer needs.
• Monitors business performance, environmental changes and competitive situation via appropriate tools to plan proactively corrective actions as required to meet business objectives.
• Liaises with external agencies to prepare local marketing events
• Accurately forecasts and manages the local brand budgets and product supplies
• Develops and executes operational plans to maximize product sales jointly with colleagues from Market Access, Medical, RA and Sales.
• Ensure a close Collaboration with the Sourcing Department to implement the tactical Plan.
• Close interaction with the Supply chain, in tracking brand performance and supply.
• Frequently interacts with customers to receive insights about their needs and expectations
• Frequently interacts with the field force to ensure and optimize the strategy
• Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.
Key performance indicators:
- Market share & market share growth.
- Performance management, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department ,Regulatory Department)
- Ensure full compliance to all regulatory & code of conduct requirements
Minimum Requirements:
Work Experience:
- Min of 5 years in the pharmaceutical brand management position.
- Project Management.
- Operations Management and Execution.
Skills:
- Agility.
- Asset Management.
- Commercial Excellence.
- Cross-Functional Collaboration.
- Customer Orientation.
- Digital Marketing.
- Healthcare Sector Understanding.
- Influencing Skills.
- Marketing Strategy.
- Negotiation Skills.
- Operational Excellence.
- Priority Disease Areas Expertise.
- Product Lifecycle Management (Plm).
- Product Marketing.
- Product Strategy.
- Stakeholder Engagement.
- Stakeholder Management.
- Strategic Partnerships.
Languages :
- French
- English
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? http://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: http://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: http://www.novartis.com/careers/benefits-rewards
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
